# Visible Ventures

> Visible Ventures (formerly Victress Capital) is an early-stage venture capital firm investing in consumer companies across the United States and Canada that build better paths to wealth, health, and upward mobility for the generation reshaping the economy. The firm backs founders building for Gen Z — the demographic projected to drive $4.2 trillion in spending this decade and to benefit from $30 trillion in wealth transfers by 2030.

## About

- Investment thesis: We invest where generational fractures create outsized market opportunities — focused on three pillars: wealth (tools to save, invest, and build long-term financial security), health (preventative, personalized, accessible care), and upward mobility (technology that expands access to income, skills, and employment).
- Stage & geography: Early-stage consumer businesses in the United States and Canada.
- Founder support: Coaching (underwritten with investment), strategic customer and partner introductions, and go-to-market / business development help via a network of operators, advisors, and LPs. Portfolio companies reach their next round in ~7 months on average, versus an industry standard of 12–18 months.
- Differentiator: A Gen Z advisory network, campus scouts, and experienced operators that surface breakout companies early and provide real-time insight into the next generation of consumers and founders.

## People

- Lori Cashman — Managing Partner
- Carolyn Everson — Senior Advisor (former President of Instacart; former VP, Global Business Group at Facebook/Meta)
- Molly Sellers — Head of Business Development
- Alex Harris — Head of AI Engineering
- The firm also convenes a named Advisory board and a Gen Z Advisory Council. See the Team page for the full roster and bios.

## Key pages

- [Home](https://visibleventures.com/): Firm thesis, what we invest in, and how we support founders.
- [Team](https://visibleventures.com/team/): Partners, operators, advisors, and the Gen Z Advisory Council, with bios.
- [Portfolio](https://visibleventures.com/portfolio/): Portfolio companies, including Superpower, Alinea, UpSmith, Droplette, Ello, Lucra, VeroSkills, and Illumix.
- [Vision](https://visibleventures.com/vision/): Mission and values.
- [News](https://visibleventures.com/news/): Firm and portfolio news and press.
- [Generation 'F*ck It'](https://visibleventures.com/gen-fck-it/): Original research with The Up and Up on why Gen Z needs to stop preparing and start building.
- [Intern Program](https://visibleventures.com/undergrad-ai-interns/): The Spring 2026 AI Intern Showcase — undergraduates building AI-powered venture workflows.
- [Pitch Us](https://visibleventures.com/pitch/): Submit your company for consideration.

## Contact

- Email: hello@visibleventures.com
- LinkedIn: https://www.linkedin.com/company/visible-ventures-llc/
- Instagram: https://www.instagram.com/visibleventures.vc
- X/Twitter: https://twitter.com/visiblevc_